OVERLAND PARK, Kan. and CUPERTINO, Calif.; February 25, 2014 — CCP Global announced today that it has formed a new alliance with Ensighten, Inc., and will begin offering Ensighten’s services to its enterprise customers. Ensighten is the leading provider of enterprise data and tag management solutions that enable the world’s largest businesses to manage their websites more effectively.
“We’re extremely excited to launch this relationship with Ensighten,” said CCP CEO, Christopher Wocjik.“ For the past 17 years we’ve been offering our clients best-in-class technology solutions, and Ensighten expands our ability to provide our clients services that solve problems, create successes, and deliver real ROI.”
With Ensighten’s Agile Marketing Platform (AMP), businesses can rapidly execute their marketing initiatives, achieve one-to-one marketing, and deliver great user experiences. Its proprietary data and tag delivery network allow organizations to deploy any vendor tag on any platform or device. All this occurs using unlimited deployment conditions, while simultaneously accelerating page performance. Marketers use Ensighten AMP to collect, own and use onsite, offsite, and offline data.
According to a recent Forrester Research study, brands that invest in Ensighten’s AMP boost their ROI by 525%.
“Over nearly two decades, CCP has established itself as a trusted and well-known software implementation service and solutions provider, making this an ideal alliance for us,” said Ensighten President, Dan Dal Degan. “CCP’s enterprise relationships will help to boost awareness of Ensighten’s innovative tag technology. As the market evolves from tag management to data activation, demand will grow for a platform that enables customers to own, collect and act on their data in real time.”
CCP Global is a pioneer in the SaaS Resale and Implementation market with a long legacy of creating successful, cost-efficient solutions. More than 300 enterprise clients, including over 50 Fortune 500 companies, have benefitted from CCP’s services. Ensighten AMP will be offered through CCP Digital, which will leverage CCP’s enterprise relationships. Through this relationship, Ensighten’s clients will be positioned to become more prominent and profitable through best-in-class web analytics and SaaS marketing technologies.
Ensighten is the industry leader in enterprise data and tag management, helping clients boost marketing agility and simplify privacy compliance with Agile Marketing Platform (AMP). Ensighten AMP processes over a trillion tag requests from 30,000 web domains across 150 countries, representing more than $30 billion in ecommerce for top brands including Brooks Brothers, Capital One, E-Trade, Microsoft, monster.com, Sony Electronics, Staples, Symantec, T-Mobile, United Airlines and Walmart.